In today’s culture, every term seems to end with “Tok,” and now we have #ShowerTok making waves. The hashtag “aesthetic shower routines” boasts 39 million views, showcasing shimmering body products, organized bottles, and calming routines. This content is quick to consume and oh-so-aspirational. So, what exactly is this shower routine aesthetic? Have we turned our showers into our new favorite way to unwind? Let’s explore.

Featured image by Michelle Nash.

What Defines “The Shower”?

We keep a close eye on Pinterest’s trend predictions. Each fall, our team eagerly reviews the findings to see how our insights align. One trend that caught my attention? A staggering 460% rise in interest for “shower routine aesthetic.” Related searches reveal a passion for everything from shower bombs to walk-in showers—indicating a blend of beauty and design.

Key factors fueling this trend include:

  • a growing emphasis on water conservation
  • the desire for more space
  • the creation of a spa-like atmosphere at home

This trend also reflects our evolving understanding of hair care. With the advice to wash hair less frequently, wash days are now seen as opportunities for self-care—transforming them from chores into moments of indulgence.

Crafting Your Shower Routine Aesthetic

It’s all about turning a basic requirement into a soothing experience. Here’s how to curate your shower space.

Tips for Enhancing Your Shower Routine Aesthetic

  • Hang eucalyptus from your shower head. This simple DIY adds a burst of color and fills your space with the refreshing aroma of eucalyptus. Perfect for your next Trader Joe’s run.
  • Shut the door. A basic yet vital step. To maximize the benefits of steam and keep out the chill, make sure to close the door. Consider adding underfloor heating for extra comfort.
  • Choose a calming color scheme. Stick to neutral tones for towels and mats to create a serene environment. If renovating, choose colors that promote relaxation, like blues, greys, and soft whites, as suggested by our design team.
  • Declutter your space. A messy area can ruin the ambiance. Keep only essentials and find new homes for the extras.
  • Upgrade your shower head. Switching to a custom shower head is easier than you might think. Look for options that filter water or provide a rain-like experience for an enhanced flow.

Your Shower Routine Aesthetic Starter Pack: 12 Must-Have Products

Prose Custom Shampoo

Prose has crafted custom shampoo and conditioner formulations acknowledging that one size doesn’t fit all when it comes to hair care. Their unique blend of sustainable ingredients ensures you achieve your hair goals.

Prose Custom Shampoo, $32

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Sachajuan Thickening Conditioner

For those dreaming of fuller hair, this conditioner uses algae extracts and ocean silk technology to provide volume without heaviness. Experience hair like never before.

Sachajuan Thickening Conditioner, $35

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Ceremonia Papaya Scalp Scrub

This under-$30 scrub offers a gentle yet effective exfoliation for your scalp, removing excess oil while nourishing.

Ceremonia Papaya Scalp Scrub, $29

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Saltair Pink Beach Body Wash

This vibrant body wash not only looks great but also smells divine, transporting you to a tropical getaway.

Saltair Pink Beach Body Wash, $19.99

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Versed Buff It Out AHA Exfoliating Body Scrub

This body scrub effectively banishes dullness and rough patches with its unique blend of AHAs and pomegranate enzymes, making it suitable for even sensitive skin.

Versed Buff It Out AHA Exfoliating Body Scrub, $17.99

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Nécessaire The Body Ritual

This luxurious set includes essential products for an indulgent shower experience. Featuring a body wash, exfoliator, serum, lotion, and deodorant gel, it’s worth every penny.

Nécessaire The Body Ritual, $100

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OSEA for Parachute Calm Shower Mist

This calming mist is a collaboration that blends bergamot and lavender essential oils for a soothing shower atmosphere.

OSEA for Parachute Calm Shower Mist, $19

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Jolie The Filtered Showerhead

This shower head is a game changer, filtering out chlorine and contaminants for healthier skin and hair.

Jolie The Filtered Showerhead, $165

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Dried Eucalyptus Stems

For lasting eucalyptus in your shower, consider this set of pre-dried stems.

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Crown Affair The Towel

Upgrade your drying game with this gentle microfiber towel that absorbs moisture without damaging your hair.

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One Wednesday Braided Bath Mat

This stylish bath mat combines absorbency with a cozy design, making it a stunning addition to your shower.

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Parachute Cotton Cloud Robe

This popular robe is crafted from lightweight Turkish cotton and comes in beautiful earth tones. Plus, it has pockets!

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