For Clare Vivier, the mind behind Clare V., morning outfits are more than just clothing; they're a self-care ritual. This routine allows her to connect with her emotions and sparks her creativity for the day ahead. During my visit to her closet, filled with vibrant garments and chic accessories, it became clear that each piece tells a story. This narrative approach is reflected in the whimsical phrases adorning her popular designs, showcasing her unique cultural blend.
Our team spent a Thursday morning at Clare's Silverlake residence, a cozy space enriched with books, family photos, and cherished collectibles, all reflecting her life experiences. Originally hailing from Minnesota, Clare exudes a calm confidence that makes you feel welcome. She leads with a distinct vision that is evident in everything she does. Let's explore how Clare Vivier begins her day and embodies her signature style.

Chatting with Clare Vivier
What has been your biggest learning over the past year?
I've realized the importance of scheduling. I need to carve out time outside of meetings to focus on actual work, as my responsibilities multiply with the growth of the company.
In a few words, how would you describe your personal style?
Masculin/Feminin
$125 at Clare V. $165 at Clare V.


Clare Vivier's Daily Schedule
What does a typical day look like for you?
- 6:30 AM: Get up, throw on my robe, and let my two dogs, Paco & Coquette, outside.
- 7:00 AM: Prepare coffee and head upstairs for a shower and to get dressed.
- 8:00 AM: Leave for work.
- 8:30 AM: Have breakfast and coffee at my desk.
- 9:00 AM: Meetings commence.
- 1:00 PM: Prepare lunch and enjoy a stroll by the LA river (yes, LA has a river!). Our office is situated in Frogtown, right along the river path.
- 4:00 PM: Snack time! Usually popcorn or a mix of nuts and chocolate.
- 6:00 PM: Wrap up and head home.
- 6:30 PM: Catch up with my husband and cuddle with my dogs before dinner. He loves cooking and often has a meal ready for me.
- 8:00 PM: Watch a show while folding laundry or tidying up.
- 10:00 PM: Begin my nighttime skincare routine with Shani Darden products. If I'm not packing for a trip, I read in bed around 11 PM.

Clare Vivier's Morning Rituals
What morning rituals set you up for success?
I brew coffee and listen to a podcast. Then, I shower and get dressed. My closet is a source of joy. Sometimes it's tidy; other times, it's a bit chaotic.
Spending time in my closet, trying on outfits, is my cherished morning ritual.


Describe your morning beauty routine:
I keep my AM beauty routine simple. I use Japanese Curel face cream, REL cream blush in Devon, and Thrive Liquid Lash Extensions mascara. That's it—very minimal effort!
Clare's Beauty Favorites
$64 at Dermstore $36 at Credo BeautyLiquid Lash™ Extensions Mascara
$26 at Thrive Causemetics
What do you eat for breakfast?
On weekends, I enjoy an egg on a Guerrero corn tortilla topped with my cousin Nikki's amazing hot sauce from Hot Mama Salsa.
La Chava Lavanda – Peach Habanero Hot Sauce with Lavender
$10 at Hot Mama Salsa
What will we always find in your refrigerator?
A selection of French cheeses and some chilled red wine.
What are your favorite books?
I've recently enjoyed *All Fours* by Miranda July and *Bee Sting* by Paul Murray. Currently, I'm reading *God of the Woods* by Liz Moore, which I'm loving.
$26.10 at Barnes & NobleThe Bee Sting – by Paul Murray
$17.99 at TargetThe God of the Woods – by Liz Moore
$17.00 at TargetWhat's always on your nightstand?
An eye mask and a few books I'm currently reading.


What's your go-to getting-ready soundtrack?
I enjoy listening to podcasts in the morning. On Mondays, I tune into Smartless; Tuesdays and Fridays are for Pivot; Wednesdays and Thursdays, I often listen to On With Kara Swisher.
Do you work out in the morning?
On weekends and during vacations, I always hike or jog. I also take tennis lessons weekly.

Clare Vivier's Personal Style
What's your daily outfit like?
I don't have a strict uniform; my outfits vary daily based on my mood and schedule, though I often wear button-down shirts. I adore styles from Les Prairies des Paris and Clare V.
$215 at Clare V. $245 at Clare V.


I prefer flats for work, with a few favorites:
Lambskin Triangle Mary Jane Ballerina Flats
$1,050 at Neiman Marcus $1,150 at Church'sWhat are one or two things you do daily to boost your happiness?
I check in with Oscar, my college son at CalArts, and play with my dog.
If you could credit your success to one thing, what would it be?
My parents. They instilled in me the value of independence, creativity, hard work, and giving back.

Sentence Finishers:
I never leave the house without:
…an extra outfit for a potential change.
If there were more hours in the day, I would:
…hike every day.
One thing I want to be remembered for is:
…being a kind and supportive mom, partner, friend, and leader.


The thing I fear most is:
…failure.
When I feel that fear, I:
…turn to something creative.
One essential quality for success is:
…perseverance.