We're excited to introduce a fresh addition to our skincare lineup – meet Murad. This unique collection features products focused on delivering skin that's hydrated, smooth, and radiant.
Murad specializes in formulas that provide deep moisture, making it an excellent choice for those with dry or damaged skin.
Keep reading to explore the journey and values behind Murad's products, along with a selection of our top recommended items.
Murad's Philosophy and History
Dr. Murad initiated his 'skincare revolution' in 1990 during a speaking engagement at the Esthetics' West Expo. His vision was straightforward: 'skincare is healthcare.' He aimed to unite skincare experts with diverse skills to help individuals achieve beautiful, healthy skin.
By 1998, Dr. Murad received his first of 19 patents, recognizing his groundbreaking scientific advancements in skin treatment.
In 2000, he uncovered that cellular hydration is crucial for maintaining moisture in the body. This led to the introduction of The Cellular Water Principle, which was validated through scientific research. Dr. Murad identified that many dermatological and health challenges stem from cellular hydration.
In 2003, he highlighted the impact of cultural stress on skin health, focusing on how daily stressors affect our skin. This awareness birthed the brand's mission, Eyes Up, launched in 2017.
To commemorate its 30th anniversary in 2019, Murad hosted its inaugural pop-up event, celebrating Dr. Murad's steadfast dedication to science-backed skincare and wellness.
As Dr. Murad wisely states: 'Wellness encompasses health and well-being. It means not only being free from illness and stress but also fostering happiness, passion, gratitude, and a sense of achievement.'
